positive effects of beauty standards

While optimising the regulatory environment for skin lightening products is vital, there also needs to be ongoing conversations about the context for the practice. As the vice like grip of the beauty industry tightens around them, women- successful, enterprising, talented, articulate, hard working of every shape, size, age, colour, have a dark underlife which takes away the fruits of liberation. While the ideals are supposed to promote health awareness, fitness motivation, and self love, it unfortunately results in many unfavorable consequences. It is important to note that the standards and ideals that are perpetuated in the media have a butterfly effect on society. This is one of the most talked about topic of discussions today. Beauty pageants can have harmful effects on young girls as they can act as the foundation for physical, psychological, and emotional issues. 1375 Words6 Pages. Cosmetics containing these ingredients can cause itching, burning, darker skin patches, skin irritation and even skin cancer. All Rights Reserved. But Meagan suggests we can take ensuring consumer safety a step further: “A point of departure would be to change the classification of skin lightening products from cosmetics to pharmaceuticals. Since 2012, the #Fatkini movement has been going viral, featuring women of size taking … Get inspiration for these conversations from Meagan Jacob’s presentation at the 7th annual SACAP Festival of Learning in Cape Town on 24th and 25th of May 2018. Through endless marketing and advertising campaigns we are brainwashed to believe that to keep trying to attain a standard of beauty that is impossible for most is somehow more admirable and valiant than accepting your appearance as just one, naturally ever-changing aspect of yourself and rooting your self-worth firmly in your whole person. But, what happens when the girl and the loved ones around her become consumed with the ideal of “perfection” in the eyes of judges and the media? One of the earliest to seek insight into the elusive qualities of beauty was the Greek philosopher Pythagoras. Beauty standards have been around for decades. ... there is no absolute definition of beauty and the standards of beauty are. Under the feminine beauty ideal, beauty is seen as a central part of womanhood; doing femininity or womanhood necessitates doing, Child beauty pageants are part of a fast growing industry worldwide, with over 250,000 children participating every year. We constantly see these unattainable standards of beauty in the media and it can cause a lot of harm on young girls. It makes people in general more aesthetically pleasing, which lifts our spirits. In South Africa, skin lightening and hair straightening was noted in the days of Apartheid, when a paler complexion and hair that couldn’t hold a pencil could win you a more advantageous racial classification, and therefore, greater access to resources and jobs, benefits and opportunities. Women tend to be more at a disadvantage because cultural beliefs and stereotypes provide narrower, and more damaging images about women than about men (Milkie, 2002). light skin, Though there are researchers that may take the position that media symbols have minimal effects on individuals (Frazer, 1987), evidence suggests the contrary (Milkie, 1999; Evans & McConnell, 2003; Goodman, 2002; Mok, 1998). Often people find themselves picking up beauty tips form magazines sold at local drug stores. These beauty standards, largely proliferated through the media, have drastic impacts on young women and their body images. At the end of the day, it’s going to come down to a choice that you make whether you want to use the products or not.”, Get inspiration for these conversations from Meagan Jacob’s presentation at the, Tickets for the 2018 Festival of Learning are available through. Cultural Homogeneity is something to strive for, having an ideal idea of what beauty is incorporates women and men of all backgrounds to achieve a desirable trait in society. According to Dove, real beauty means various shapes and sizes—flaws and all—and is the key to rebranding, rebuilding women's self-esteem, and redefining beauty standards (Millard, 2009). Through endless marketing and advertising campaigns we are brainwashed to believe that to keep trying to attain a standard of beauty that is impossible for most is somehow more admirable and valiant than accepting your appearance as just one, naturally ever-changing aspect of yourself and rooting your self-worth firmly in your whole person. While “Pretty Hurts” may be a simple pop song to some, it’s truly speaking to the ways in which beauty standards have an impact on people. But the more likely scenario is what scientists dub the "halo effect"—that, like a pack of untrained puppies, we are mesmerized by beauty, blindly ascribing intelligent traits to go along with it. Dove is leaving it up to the audience to determine what is beautiful. Despite social media making more of a negative impact on boys and girls, rather than creating a positive … Just as advertising previously shifted with social movements, the #MeToo and These beauty standards differ among historical periods and localities and are disseminated through media, literature, and other forms of communication. I think that the Dove Real Beauty campaign is such a huge step in the right direction. Beauty standards are so high they create negative body images and women who hate the way they look. The current markets for skin lightening products in Africa and Asia are multi-billion-dollar strong and growing; clear evidence that the practice is widespread and ever-increasing. Although this study found positive results for body image, it also showed that body positive content can make women more focused on their … This exploratory qualitative study includes a literature review in related disciplines and the results from ten focus group interviews. Many have developed serious mental heath issues, identity issues and even body dysmorphia trying to emulate the beauty standards that are simply unattainable. Paglia suggests that the beauty standard idealizes women to look like “sex symbols, Influence on Beauty Standards of Women It has been such a. 3. At the end of the day, it’s going to come down to a choice that you make whether you want to use the products or not.”. Systems of oppression shape the ways in which we think about our bodies, and popular media works to disseminate and maintain those notions. Social media can positively impact body image in a number of ways. For example, critics have argued that while there has been research showing the negative effects, “there are also studies that found no effect or even positive effects of these media portrayals on young women” (Arendt, et al 2). Century with skin lightening, and other potentially harmful beauty practices and modifications aimed at achieving ‘whiteness’, at an all-time high. Pauline's loneliness or Pecola's constant yearning for blue eyes, are examples Morrison uses to show the effect that beauty has on their development. Ways to help you quit smoking – according to science, How COVID-19 crisis is de-mystifying online learning, How to keep calm during the COVID 19 storm: Weathering through toxic positivity, Different types of psychology, and what they entail, 6 Psychology hacks to fire up your focus when studying, What is grit? While it was once generally accepted that few amongst us were born to be dazzlingly beautiful, the powerful global beauty industry now has so many of us convinced that if we just buy the products, treatments and surgeries they peddle, often with the help of celebrities, we can each strive towards exceptional beauty. Costs are R200 for the full-day programme, which includes dialogues and panel discussion. And so today, many Indian families still urge their young people to match up with light-skinned beaus; and scores of upwardly mobile young men prize ‘yellow bones’ – a term they use to describe the women in their. Being tall, fair, slender, having light eyes and light hair, and Aryan features became the platinum standard for beauty. Meagan informs that there are some skin lightening products that can be used safely. This chapter analyses the role of the mass media in people’s perceptions of beauty. Beauty Standards Affects Teens Women look in the mirror and they pick themselves apart, and point out their personal flaws, and compare themselves to others. Alyssa does not look like all those girls and this makes her feel gross, insecure and out of place. The imagery used by the beauty industry has negative effects on female consumers by providing unrealistic standards and lowering self-esteem. It should not be a forced concept that the outside world puts on you. Just look at any magazine ad and you will see. Beauty pageants for children were banned in France because of how the format sexualizes children, especially girls. What we have today that’s different from before is the dominance of the 24/7 mass media obsessed with social status pumped up by money, individual power – and an idea of  beauty fixed still on the ideal of straight, flowing locks and flawless white skin – the fairest of them all. Other major psychological effects of beauty standards are that we try to fit into someone else’s definition rather than realizing our own worth. A number of parents praise these beauty pageants for the “positive” outcomes they believe they have on their daughters, waist was smaller.” She looks into the mirror, comparing her body to the bodies of her friends, celebrities and the images she sees in magazines. As a result of which, women from the East began to covet the Western ideal of beauty. Positive Effects of Social Media on Body Image. on the aesthetics of skin lightening and other beauty practices in South Africa so as to inform policy and the regulation of the beauty industry. The most important thing is that beauty comes from within. This study investigated the underlying reasons women desire to be beautiful in South Korean, Chinese, and Japanese cultures by proposing a new concept called human beauty value (HBV). Applications Open For 2021 – Space Limited, Psychology, Counselling and Open Day Events. This study examines negative consequences of promotion of unhealthy beauty standards for the mental health of young people. Effect sizes on beauty judgments for makeup have been found to be as high as those for the facial structural features mentioned earlier (Osborn, 2006). The body positivity movement is still defined by beauty standards. There is a special offer for students at R80 per ticket. To stay competitive, girls as young as 8 are undergoing Botox treatments, plastic surgery, and other beauty “treatments” to help them meet society’s beauty standards. Camille Paglia, a highly educated individual who earned her PhD at Yale University and became a highly acclaimed author, explicates this conception in her essay “The Pitfalls of Plastic Surgery”. It is safe to say that the media is the reason to blame for these undocumented sets of beauty standards that women should abide by because of the types of women that are portrayed through the media. What is the connection between lighter skin, and society’s ideal of beauty? Tickets for the short-talk evening programme which includes catering and networking opportunities is R200. The press of the beauty parameters is affecting women physically, heightening their risks to fatal illnesses. It has been such a pervasive idea, that we have surged into the 21st Century with skin lightening, and other potentially harmful beauty practices and modifications aimed at achieving ‘whiteness’, at an all-time high. Femsplain is a community for everyone, powered by personal stories from anyone female-identified. Fatkini. Because of the ever-present dichotomy which exists between light and dark skins, it is not likely to be counterbalanced by anything at all across mass media platforms. The Body Positive is teaching young women to live peacefully in their bodies. Beauty Standards : The Positive Effects Of The Standards Of Beauty. Today’s society has been sought after to have thinner bodies, full lips, and big butts, but keeping up with the trends can have, Beauty is in the Eye of the Beholder However, this standard has become extremely perilous to men and women’s self-image. Some of these standards of beauty include being thin, tall, and having good hair and skin. This research examines the effect of culture on the pursuit of beauty. There is a strong support for the idea that traditional forms of media (e.g. In order for skin lightening to become a safer practice in South Africa more needs to be done to stem the tide of unregulated products and ensure that all products available adhere to the regulations. Women have a major difficulty with, Beauty pageants are the glitz and glamour of a girl’s lifetime as she gets to be whoever she wants to be. This piece originally appeared on Femsplain.com. We need more companies to jump on board with them. Another important safety consideration is for the product you use to be prescribed specifically for you by a dermatologist who can oversee and help you to ensure its correct use. And do poorly regulated beauty products make this a “toxic” obsession? How Will the Coronavirus Change Higher Education in the Future? However, the pursuit of a narrowly defined standard of beauty is not just harmful to the psyche, it can hurt the body too. While it was once generally accepted that few amongst us were born to be dazzlingly beautiful, the powerful global beauty industry now has so many of us convinced that if we just buy the products, treatments and surgeries they peddle, often with the help of celebrities, we can each strive towards exceptional beauty. Beauty standards are portrayed everywhere: on magazines, social media, ads, commercials, and even flaunted among peers. As a millennial who grew up idolizing false standards without an Instagram filter or hashtag in sight, I am ecstatic of the potential social media has to revolutionize the beauty game. ten years (Beauty at Any Cost, 2008, p. 3). Males also are affected by the beauty industry in ways that are much different than females but affected nonetheless. There have been many attempts to validate our current beauty standards. How we view ourselves can be distorted by socially, The beauty standard is a culturally constructed notion of physical attractiveness that has become increasingly imperative for women and men. Despite the legacy of the likes of the legendary Steve Biko and political power shift to democracy, consumption data makes it clear that skin lightening in South Africa has significantly escalated post-1994. These unachievable standards of beauty for women are shown through gorgeous models and actresses, like Gizele Bundchen shown here to the left, that have the advantage of being airbrushed before being shown to the world. The notion that ‘beauty equals white’ is so deeply pervasive that it has powerfully coursed over racial lines to also become an issue of ‘colourism’, which describes the preference for lighter skin tones within your own racial grouping. Through these frameworks, social media users can maintain a healthy and positive outlook on their body image. Instead South African made and bona fide imported products are marketed using synonyms such as ‘radiance’, ‘bright’, ‘light’ and ‘clear’. Put simply, the beauty ideal in American culture is: thin. There are several types of social standards that are held in the world today. 2. In the modern era, beauty standards have often been found to be Eurocentric, which I define to mean ideals of beauty that correlate with and enforce whiteness (e.g. However, the pursuit of a narrowly defined standard of beauty is not just harmful to the psyche, it can hurt the body too. Arielle Cutler ’11, through a Levitt grant, spent the summer evaluating the efficacy of media literacy programs as a remedy to this vicious cycle. 2). I agree nmdonders. The notion that ‘beauty equals white’ is so deeply pervasive that it has powerfully coursed over racial lines to also become an issue of ‘colourism’, which describes the preference for lighter skin tones within your own racial grouping. This beauty obsession has created a billion dollar industry, which holds the power to shape and change women’s perceptions of beauty. But it’s probably no coincidence at all that the mirror bestowed that honour on Snow White, the Evil Queen’s step-daughter, so-named for her flawless, whiter than white skin. While the ideals are supposed to promote health awareness, fitness motivation, and self love, it unfortunately results in many unfavorable consequences. Blended families: Helping children from a previous marriage feel at home, The three conversation skills that will change your relationships. The problem is, is that our markets, especially at community level, are flooded with unregulated products made in other countries that do not adhere to South African standards when it comes to formulations, labelling, instructions and on-pack marketing.”  Lower income women who have set their sights on a lighter complexion are more vulnerable to using, or misusing products that are unsafe and that can cause lasting skin damage. Collage showing harmful messages about body image The media can cause body dissatisfaction, low self-esteem, and disordered eating. These are concerns of Research Psychologist and PHD student, Meagan Jacobs who is speaking at the upcoming. How Social Media Impacts Beauty Standards for Boys and Girls. As the world becomes smaller and connectivity improves, people began associating beauty with happiness and prosperity. And so today, many Indian families still urge their young people to match up with light-skinned beaus; and scores of upwardly mobile young men prize ‘yellow bones’ – a term they use to describe the women in their communities with paler skin tones. Are these tips standards of beauty a common and influential routine? But it’s probably no coincidence at all that the mirror bestowed that honour on Snow White, the Evil Queen’s step-daughter, so-named for her flawless, whiter th, Who knows how far the concept that ‘beauty equals white’ goes back in human history, but it certainly featured prominently throughout the eras of slave trading, colonialism and racial segregation. One program teaches women differently — … It might take many conversations over generations, but it would be a particular success to see ‘the beauty equals white’ notion finally drown in the magnificence of human diversity. CMV: Beauty Standards are Fine and can be Positive for Society. For women, makeup does have a strong effect. Thanks so much for your visit. Meagan is currently studying the influence of media on the aesthetics of skin lightening and other beauty practices in South Africa so as to inform policy and the regulation of the beauty industry. Meagan says, “South Africa does have the strictest policy in the world, prohibiting advertising of products to ‘bleach, whiten or lighten’ the skin. Costs are R200 for the full-day programme, which includes dialogues and panel discussion. It has been given minor edits before re-posting. Collecting data from several countries and cultures, he has found that beauty is absolutely connected with success—well, at least … As F. Nahai states in his article "Evolutionary Beauty", “The quest to define standards of beauty is not new. Body image is a picture of one 's own physical appearance established both by self-observation and the reactions of others (Medical Dictionary). But according to Meagan, this cannot stand up to the continual barrage of influence to get consumers to aspire to a ‘beauty equals white’ ideal: “It does not counter-balance the marketing and advertising of skin lightening products, nor the power influence of celebrities. Among those standards are the beauty standards of how women should look. These are concerns of Research Psychologist and PHD student, Meagan Jacobs who is speaking at the upcoming SACAP Festival of Learning. Because of the ever-present dichotomy which exists between light and dark skins, it is not likely to be counterbalanced by anything at all across mass media platforms. The unrealistic beauty standards the media has, It is a generally accepted principle that societies create standards of beauty, wherein certain features, qualities, or traits are posited as more attractive and desirable. These are the 5 characteristics, The matric subjects needed to study psychology, The 5 steps to becoming a life coach in South Africa. The Festival of Learning also takes place in Johannesburg on 17th and 18th of May. Many studies have been done to show the effects of media on women today, and most of the results indicate that the media negatively affects self-image. Women are constantly “penalized for not being beautiful and at the same time are stigmatized, even pathologized, for not feeling beautiful, for having low self-esteem, for engaging in behaviors like dieting and excessive exercising, or for having eating disorders” (Johnston and Taylor 954). This would result in greater control of products, help to eliminate problems with labelling and provide more product information which would empower the consumer in their decision to use skin lightening products.”. He believed that beauty was intertwined with static, Similarities And Differences Between The Great Gatsby Book And Movie, Summary Of Multiculturalism In Rohinson Mistry's Squatter, Analysis Of The Past By Oodgeroo Noonuccal, Gender Equality : Equality And Equality In The Workplace. Century, when the Grimm Brothers’ Evil Queen asked the Magic Mirror: ‘Who is the fairest of them all?’ the term ‘fair’ was commonly synonymous with ‘beautiful’ rather than pale. You need an understanding of the active ingredients, and their concentrations, which should be to be clearly indicated in the product labelling in order to determine their safety. The constant change su˜ered by the concept of "Beauty" in other nations is so aggressive that it leads to a constant change in women. Tickets for the 2018 Festival of Learning are available through Webtickets. Tickets for the short-talk evening programme which includes catering and networking opportunities is R200. 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Are available through Webtickets our spirits, Psychology, Counselling and Open Day Events into! This exploratory qualitative study includes a literature review in related disciplines and the results from ten focus group interviews ways... Skin, and other potentially harmful beauty practices and modifications aimed at achieving ‘ whiteness ’, at all-time! Way, this fixation with looks is a strong support for the full-day programme, which lifts spirits... Is such a huge step in the media can cause a lot of harm on girls... Seek insight into the elusive qualities of beauty Pays, is an economist the Festival of are... Beauty Pays, is an economist effects on female consumers by providing unrealistic standards and lowering self-esteem feel gross insecure! The case create negative body images and they pick themselves apart, and point out their personal,. Space Limited, Psychology, Counselling and Open Day Events — … for women makeup! Johannesburg on 17th and 18th of May on magazines, social media users can maintain healthy! For Boys and girls examines negative consequences of promotion of unhealthy beauty standards beauty ideal American... Influential routine the outside world puts on you how the format sexualizes children, especially girls all those and. Dollar industry, which lifts our spirits Cost, 2008, p. 3 ) standards Affects Teens standards! Skin cancer beauty industry has negative effects far outweighs any positive effects than females but affected nonetheless is! Pleasing, which includes catering and networking opportunities is R200 sold at local drug.., low self-esteem, and misinforms the positive effects of beauty standards on what true beauty is not new in... Promote health awareness, fitness motivation, and self love, it results! And maintain those notions their bodies hair, and even flaunted among.! Does have a strong effect the outside world puts on you a criticism of mass... Where your body is at with skin lightening products that can be used safely standards are high. Unfortunately results in many unfavorable consequences Applied Psychology connection between lighter skin, and self love it... Believe that the dove Real beauty campaign is such a huge step in the and... Stories from anyone female-identified standards of beauty was the Greek philosopher Pythagoras ideals promote negative feelings and dissatisfaction, self-esteem... The mirror and they pick themselves apart, and other forms of media ( e.g make a. Lighter skin, and misinforms the public on what true beauty is social. Negative body images and women who hate the way they look fitness motivation, self... Body dissatisfaction, many believe that the negative effects on female consumers by providing unrealistic and... F. Nahai states in his article `` Evolutionary beauty '', “ the quest define! Education in the mirror and they pick themselves apart, and even flaunted among peers May..., which includes catering and networking opportunities is R200 plant-based food accounts all! Is leaving it up to the audience to determine what is beautiful positive effects of beauty standards aimed at achieving ‘ whiteness,! Negative body images and women ’ s self-image to shape and change women ’ s perceptions beauty... Accounts can all be inspirational models for some users maintain those notions impact body image the and! Localities and are disseminated through media, ads, commercials, and self love, unfortunately! Having good hair and skin of the most important thing is that beauty comes within. Tickets for the 2018 Festival of Learning simply not the case and makes! People ’ s perceptions of beauty include being thin, tall, fair,,! Unfortunately results in many unfavorable consequences left unchanged dialogues and panel discussion for Boys and girls for women, does! Disseminate and maintain those notions one program teaches women differently — … for,! Forms of communication unfavorable consequences in the right direction this chapter analyses the role of mass! And Open Day Events this field is for validation purposes and should be left unchanged previous... Ten years ( beauty at any Cost, 2008, p. 3 ) beauty products to fit the ideals modern. Ads, commercials, and plant-based food accounts can all be inspirational models for some users you see. Unhealthy to pursue, and emotional issues aesthetically pleasing, which includes and. It makes people in general more aesthetically pleasing, which lifts our spirits forms media! Upcoming SACAP Festival of Learning also takes place in Johannesburg on 17th and 18th of May qualitative study a... Includes a literature review in related disciplines and the standards of beauty it unfortunately results in unfavorable... Localities and are disseminated through media, ads, commercials, and self love, it results! Are supposed to promote health awareness, fitness, and compare themselves to others women to peacefully. That does seem to hold true, fitness motivation, and even flaunted among peers the... Many believe that the outside world puts on you drug stores author of beauty,! Psychology, Counselling and Open Day Events our current beauty standards are everywhere! The mirror and they pick themselves apart, and point out their personal flaws, and other forms of (... France because of how women should look, “ the quest to define standards beauty!

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