hotel marketing strategy 2019
In 2019, the cards fall in your favor. But with consistent efforts, and genuine sincerity you can win over guests easily. Social media marketing (SMM) is the process of driving attraction and revenue for your luxury hotel brand through social media channels. This presents significant opportunities for hotels to capture the attention of potential guests. This is what makes it an ideal fit for your hotel marketing plan in 2019. This sample marketing plan was created with Marketing Plan Pro software. 4. A solid hotel marketing strategy is your roadmap to growth. This also allows you to communicate with your guests (and potential guests) directly. Know your voice, and who you want to hear it. Mobile Booking is already widely accepted and popular as the new norm and finding newer ways to use mobile technology can be a real game changer for the hospitality industry. It is true that technological trends don’t necessarily wait for a new year to dawn upon us, before making their grand entrance. What remains to be mastered is optimizing the content and customizing it. Required fields are marked *. Here are a few things to consider to beef up your social media: Many future travelers may be indecisive on which particular city or town to visit and won’t focus solely on the amenities your hotel has to offer. Let us find out why. And often those people will go online and vent their complaints on review sites and social media, so you’re bound to get a negative review or two. We are surprised too, but data proves us wrong! Make sure you understand the commission structure for your listings. The best part about teaming up with social influencers to transform your hotel marketing strategy is that there are so many of them catering to such wide and varied audiences! It is fundamental to gain exposure and it can be done in multiple ways. Although there are differences, we can learn a great deal from SARS in terms of speed and length of the recovery process. While most hotels prefer direct bookings, almost no hotel can secure regular business without capitalizing on online travel agencies and travel brokers. Engage with posts that mention your business, if a visitor or another business mentions you in a post, thank them, like the comment, join the conversation. How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities? Over the year the revenue generated through this channel has grown by 22% .” Facebook users regularly ask for travel recommendations through social media and usually get a lot of responses. Here is a list of suggestions: Host some events to help market and increase visibility for your hotel. Invite contacts and friends. Check this out. A video about your property posted to YouTube or Facebook will not only appeal to younger demographics but will improve your Google rankings. Videos are by far the most viewed items on Facebook and can do a lot to enhance your brand and engage potential guests. Make sure your Facebook page and Instagram feed is up and active. Find how to implement a digital marketing strategy for your hotel in 2019. Hotel Marketing Blueprint 2019 1,361 Views 1 min read As we look forward to our plans for 2019, this seminar will focus on the key components of a successful marketing plan. Put up signs, on tables, at the front desk, in rooms inviting people to like your establishment or post pictures. Planning marketing strategies is vital to increase business sales and return guests to your hotel. This site uses Akismet to reduce spam. Ibis Hotels deals in Hospitality and Tourism. Save my name, email, and website in this browser for the next time I comment. Crowd-sponsored content, if you will, is the next thing in hospitality marketing. Include links to Facebook and Instagram on your website, in emails or even at the bottom of your receipts. Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy. Supercharge your hotel's marketing strategy and boost direct bookings fast with the 26 tips and ideas in our extremely popular Hotel Marketing Guide. Hotel internet marketing Digital marketing is something no one can deny in 2019, so much does digital media permeate the everyday lives of travellers. No list of ‘hotel marketing ideas’ is complete these days, without at least one mention of mobile technology. Your email address will not be published. 85% of travelers use mobile devices to book travel activities. With less than 2% market share of the £6bn UK chocolate market, Hotel Chocolat will continue the strategy of opening new stores in conjunction with increased revenue coming from the digital space. The point is that you have a powerful medium in social influencers because the impact they have on their social audiences is immense, direct and real. Everything is going mobile, from booking to check-ins to room access to restaurant, event or service recommendations, and reservations to hotel and travel reviews. The impact these packages have on driving extra bookings or boosting revenue will depend on three key factors: In this article you find a list of 10 essential hotel marketing strategies + 6 specific strategies to focus on during the COVID pandemic. A marketing and sales plan helps hotels to look at how holistically they are approaching their marketing strategy and way that they could diversify their approach. Now, let’s come to the topic – how to have a ‘book direct’ strategy? You can gain independence from old channels and reach your ideal guests. And in that context, what better time to reevaluate your hotel marketing strategies than the new year! Team up with an influencer who you think would be able to embody the spirit of your brand, your culture and with whom your audiences would best relate to. Submit your articles for consideration by our editorial team through the "Submit an Article" menu option. This means Get as creative as you want with the collaboration campaign and you could either vlog about it, get a photoshoot scheduled with the influencer posing at your property, invite them to come to stay at your property for free so they can review it for their audiences – whatever works for you and the influencer! Get your guests to share their experience with you across multiple online portals. An avid Customer Experience enthusiast, she is also passionate about the Travel & Hospitality industry. Article - 5 Hotel Marketing Strategies For 2020 - Hotel marketing has changed and is more complex than ever before. And then you must have that strategy documented! https://www.e-marketingassociates.com/blog/10-strategies-to-jump-start-your-2019-hotel-marketing-plan, https://www.wordstream.com/blog/ws/2018/09/07/hotel-marketing, https://www.revfine.com/hotel-marketing-strategies/, https://insights.ehotelier.com/insights/2019/01/14/top-5-hotel-marketing-strategies-for-2019/, https://www.socialtables.com/blog/hotel-sales/hotel-marketing-plan/, https://fitsmallbusiness.com/hotel-marketing-ideas/, Tuesday, January 26th, 2020: 2021 Virtual InnSpire Conference & Marketplace, 2021 Week of Unity – Texas Travel Alliance. Of course, promote your top-rated room service or beautiful infinity pool, but also highlight what’s great about your area. (Marketing & strategy/ Hodder & Stoughton/ page 6.) Even the best hotels will have upset guests from time-to-time. – Sell (customer acquisition targets) – Serve (customer satisfaction targets) Riverview Hotel offers the best, most personalized service for the corporate traveler. Email marketing can recreate interest with previous guests, build loyalty with repeat guests, promote offers to corporate guests, and much more. This is what makes it an ideal fit for your hotel marketing plan in 2019. We’ve outlined 11 hotel marketing ideas that should be included in your strategic plan. The product strategy and mix in Expedia marketing strategy can be explained as follows: Expedia is one of the leading travel portals which offers flight bookings, holidays, hotels etc. 2) Use social media to improve your hotel marketing Social media is indispensable when it comes to hotel marketing. How to promote a hotel with the internet moving so rapidly with new developments every day, week and month … Here is a 10 step plan on how to market a hotel. Word of mouth marketing will always be one of the easiest and most effective ways of marketing, because it is genuine. Learn how your comment data is processed. What sets the company apart from the company is that it has the largest catalogue of … This is one of the strongest ways of attracting prospective guests and this is what you should aim for. It has positioned itself as a popular hotel chain that believes in offering qualitative services to its customers. 4 Components of a High-Value Hotel Marketing Strategy As you build or reconsider your hotel marketing strategy, be sure that it covers these four mission-critical focus areas: However, this can become much easier when you have a strong hotel marketing strategy in place. Technology upgrades need to be at the top of the list for hotel marketing. Where to start when implementing a hotel marketing strategy? it … We include business essentials in every room, such as a nice desk, internet connection, wireless access, and provide easy to access meeting rooms with all audio-visual and technology needs as well as catering for longer meetings. Before you start any marketing plan, make sure your message is clear, relevant and consistent in all your marketing. Article - Top 5 Hotel Marketing Strategies For 2019 - It is true that technological trends don t necessarily wait for a new year to dawn upon us, before making their grand entrance. Traffic gains include a 1,000% increase in daily average visitors from Pinterest and a 1,700% increase in daily average … The hotel chain has seen an incredible gain in traffic since they joined Pinterest as a part of their hotel social media marketing strategy. Offer incentives, even something as simple as a cup of coffee for liking you on Facebook. Make sure to optimize your mailing lists, target repeat guests who have already shown some loyalty, take advantage of peak periods with holiday themes or special discounts, use compelling imagery, and personalize your message based on your brand. Post quality content, consistently, following the 80/20 rule – 80% about your local area, 20% about the hotel itself. Our Marketing Budget Just like we stated earlier, we are set to put aside a good amount of money in the marketing of our hotel. 74% of travelers use social media while on vacation. Digital strategy for hotels Get the focus you need to create your hotel’s 2019 digital marketing plan and budget. We often underestimate the simpler and fuss-free ways of doing stuff because somewhere we switched to the belief that if it isn’t complex and stressful, then it isn’t worth doing! Your email address will not be published. Divya Bhat is a content strategist and writer with over a decade’s experience in journalism and marketing. Here are some notable Social Media stats to date: 52% of Facebook users say the travel photos posted by their friends or family to social media inspire them to book trips. Like it or not, social media is an important part of the everyday lives of consumers. Showcase your engagement with your guests and community. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. There is a ton of other studies that indicate the efficacy of emails in specific business goals. Your website should be as clean and inviting as your hotel. Be sure to add reputation management to your marketing plan. This is the first impression you will make on a potential guest, make it memorable and usable. There needs to be a different strategy for marketers of a Super 8 Motel off Route 9 compared to the Ritz Carlton on the sandy beaches of the Caribbean shores The current climate of offline and online opportunities can make this task feel overwhelming. Is your hotel a trendy and innovative urban stop, or a quiet boutique? Let’s get right into it and see what trends continue to rule the roost when it comes to hospitality marketing. Having a brand account on Instagram can help potential guests get a virtual feel of your property. Do you cater to couples or corporate warriors, value seekers or luxury travelers?
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